The Essential Set in White
The Essential Set in Sand
The Essential Set in Sage
HOMIRA towels in White, Sand and Sage on the shelves of a Japandi bathroom
650 GSM hotel weight cotton terry, close up
What's in The Essential Set: 4 pieces
HOMIRA label and plain terry loops, close up
Made to be felt: long staple cotton, 650 GSM, no softener finish
HOMIRA towels folded the hotel way on a stool
Five star standard: 650 GSM, combed long staple cotton, washes soft
White, Sand and Sage towels on the rail of a Japandi bathroom
HOMIRA towel stacks in three colours under an oak vanity
HOMIRA set beside the bath
Customer review: Eight months in and they still look new
The three colours: White, Sand, Sage
1 / 15
rated 4.8/5 based on 1,200 reviews

The Essential Set

A full bathroom for one person: every size covered, nothing left mismatched.

Fast drying
Stays soft, wash after wash
Colour stays true
€79,00 €129,00Save €50,00
Colour White
30-night trial. Wash them, use them. Not the best towels in your house? Free return, full refund.
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In stock, ready to ship
Ships in 1 to 2 days Free US shipping over $75
Gift-ready
Every set arrives in its own pouch with a card.
Your set includes
Bath towel1 × 28 × 55 in (70 × 140 cm)
Hand towel1 × 14 × 30 in (35 × 75 cm)
Washcloth2 × 13 × 13 in (32 × 32 cm)
All in one dye lotMatching colour

650 GSM combed cotton terry, low twist yarn. Plain weave: no woven border, no logo, no pattern. Double turned hems.

Bath towel 28 × 55 in (70 × 140 cm) · hand towel 14 × 30 in (35 × 75 cm) · washcloth 13 × 13 in (32 × 32 cm).

Wash warm, no fabric softener, tumble low. Wash before first use so the loops open up.

Dispatched in 1 to 2 days. Free US shipping over $75. 30 nights to try them, washed and used, with a free return label.

Put it on a scale. Then pick it up.
Weigh it

Put it on a scale. Then pick it up.

Same size, about 45% more cotton. That extra weight is what you feel the moment you wrap up: a towel with real drape that dries you in one pass.

≈ 640 g
HOMIRA bath towel · 1.4 lb
≈ 440 g
Typical store bath towel · 1 lb
The towel five star hotels use.
Made to be felt

The towel five star hotels use.

Long loops, densely set, spun from combed cotton with a low twist. More surface to move water, a heavier drape, and a hand that softens over the first washes instead of turning crisp.

The weight
The hotel weight is what separates a real towel from a supermarket one. You feel it the moment you pick it up.
The yarn
Combed long staple cotton, low twist. Fewer loose ends, so less shedding.
The finish
No softening agents to wash out and take absorbency with them.
The edges
Plain, tone-on-tone and double turned. Nothing to snag, nothing to fray.

Loved after the first shower.

★★★★★ 4.8 out of 5 · 1,200 reviews
★★★★★

The first towel that dries me in one go. We took the Two Person Set so nobody has to share.

Marguerite D. · Two Person Set, Sand
★★★★★

Bought the Essential Set to try before committing. Ordered the Family Set within a week.

Tom H. · Essential Set, White
★★★★☆

Heavier than I expected, which is the point. Takes a bit longer on the rail. Worth it.

Priya N. · Family Set, Sage
★★★★★

Eight months in, they still look new. My old ones went thin within a year.

Rebecca A. · Essential Set, White
Customer photo
Customer photo
Customer photo
Customer photo
Sizes

Every size, to scale.

The same three sizes in every set. Measured before washing; cotton terry settles slightly after the first wash.

InchesCentimetres
Bath towel28 × 55 in70 × 140 cm
Hand towel14 × 30 in35 × 75 cm
Washcloth13 × 13 in32 × 32 cm
Colour

Made for your bathroom.

Three shades, dyed for oak, stone and warm plaster.
White
White
Crisp and clean. The hotel classic.
Sand
Sand
Warm and earthy. At home with oak.
Sage
Sage
Muted sage green. The quiet accent.
Ready to give, straight out of the box.
Gift-ready

Ready to give, straight out of the box.

Every set arrives folded the hotel way in its own HOMIRA pouch, with a card you can write on. No wrapping needed: a gift they will use twice a day.

Good to know.

Trial 30 nights, washed and used
Returns Free label, full refund
Delivery Free over $75 · dispatch in 1 to 2 days
Support Real people, Monday to Friday

Grams per square metre: the weight of cotton in the cloth. At 650 the towel feels substantial and hotel like, while still drying on a normal rail at home. A HOMIRA bath towel weighs about 640 g (1.4 lb); a typical store towel about 440 g.

Bath towels, hand towels and washcloths in matching dye lots, so nothing on the rail reads slightly off.

Yes. Every set arrives folded in its own pouch with a card, so it is ready to give without wrapping.

Yes. There is no softener finish to wash out, so they get softer over the first few washes instead of going crisp.

A little lint in the first two washes, then it stops. Long staple cotton has fewer short fibres to release.

Dispatched in 1 to 2 days with free US shipping over $75, and 30 nights to try them at home.

The Essential Set

Upgrade the towel you use every day.

The Essential Set · White
€79,00€129,00Save €50,00
Hotel weight cotton · woven in Portugal
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