The towel you look forward to using.
Everyday hotel comfort

The towel you look forward to using.

Dense long staple cotton, woven heavy and finished soft, so stepping out of the shower feels like checking into somewhere good.

Long staple cotton
Combed, low twist yarn
5-star hotel towel
The weight good hotels use
Free US shipping over $75
Ships in 1 to 2 days
30 night trial
Wash them first
Sets

Three sets. One decision.

Bath towels, hand towels and washcloths in one colour and one dye lot. Pick the size of your household.

The Essential Set

The Essential Set

A full bathroom for one person.
  • Bath towel, 28 × 55 in×1
  • Hand towel, 14 × 30 in×1
  • Washcloth, 13 × 13 in×2
€794 pieces · one colour
The Two Person Set

The Two Person Set

A full refresh for one bathroom. Most chosen.
  • Bath towel, 28 × 55 in×2
  • Hand towel, 14 × 30 in×2
  • Washcloth, 13 × 13 in×4
€1298 pieces · one colour
The Family Set

The Family Set

For a household that has guests.
  • Bath towel, 28 × 55 in×4
  • Hand towel, 14 × 30 in×4
  • Washcloth, 13 × 13 in×8
€18916 pieces · best value
Put it on a scale. Then pick it up.
Weigh it

Put it on a scale. Then pick it up.

Same size, about 45% more cotton. That extra weight is what you feel the moment you wrap up: a towel with real drape that dries you in one pass.

≈ 640 g
HOMIRA bath towel · 1.4 lb
≈ 440 g
Typical store bath towel · 1 lb

Why these feel different in your hands.

01

Long staple cotton

Longer fibres mean fewer loose ends. The cloth spins smoother, sheds less in the first washes and does not go scratchy as it ages.

Combed, low twist yarn
02

Weight you can feel

This is the weight good hotels buy. It is how much cotton is in your hands: dense enough to drape with real presence, still quick enough to dry on a normal rail.

650 GSM, one weight
03

Loops that drink

Tall, densely set loops give water more surface to move into, so one pass dries you instead of three.

Double picked terry
04

Plain, on purpose

No border, no logo, no pattern to date it. Just terry, edge to edge, with double turned hems that hold where towels normally fail.

No softener finish
Up close, it's all in the loop.
Made to be felt

Up close, it's all in the loop.

Long staple cotton spun into low twist yarn, then woven into tall, tightly set loops. That is the whole trick: more surface to move water, fewer short fibres to shed, a hand that stays soft instead of going crisp.

650
GSM weight
3
Colours
3
Sets
Colour

Made for your room, not the shelf.

Three colours, one weight, every set.
White
White
Crisp and clean. The hotel classic that fits every bathroom.
Sand
Sand
Warm and earthy. At home with oak, stone and linen.
Sage
Sage
Muted sage green. The quiet accent for whoever dares to choose.
Sizes

Every size, to scale.

The same three sizes in every set. Measured before washing; cotton terry settles slightly after the first wash.

InchesCentimetres
Bath towel28 × 55 in70 × 140 cm
Hand towel14 × 30 in35 × 75 cm
Washcloth13 × 13 in32 × 32 cm
Ready to give, straight out of the box.
Gift-ready

Ready to give, straight out of the box.

Every set arrives folded the hotel way in its own HOMIRA pouch, with a card you can write on. No wrapping needed: a gift they will use twice a day.

Choose a set to give

HOMIRA next to a supermarket towel.

Measurable things only: the numbers printed on our labels, against the typical mass market bath towel spec.

HOMIRA Typical towel
Weight 650 GSM · ≈ 640 g bath towel 380 to 500 GSM · ≈ 440 g
Yarn Combed long staple, low twist Short staple, high twist
Finish None, absorbs from day one Softener finish, washes out
Trial 30 nights, used and washed Unused returns only

Loved after the first shower.

★★★★★

The first towel that has dried me in one go. My husband stopped stealing mine because we bought four.

Marguerite D. · Two Person Set, Sand
★★★★★

Bought the Two Person Set before my in-laws came. My mother-in-law asked where they were from twice.

Tom H. · Two Person Set, White
★★★★☆

Heavier than I expected, which is the point. It takes a little longer to dry on the rail. Worth it.

Priya N. · Essential Set, Sand
★★★★★

Eight months in and they still look new. My old ones went thin within a year.

Rebecca A. · Essential Set, White
★★★★★

The sage made the whole bathroom look considered. My guests keep asking about them.

Daniel K. · Two Person Set, Sage
Customer photo
Customer photo
Customer photo
Customer photo

Try them wet.

Wash them, use them, hang them. If they are not the best towels in your house, send them back within 30 nights for a full refund.

Trial
30 nights, washed and used
Returns
Free return label, full refund
Delivery
Free US shipping over $75 · dispatch in 1 to 2 days
Support
Real people, Monday to Friday

Questions, answered.

Grams per square metre: the weight of cotton in the cloth. Higher GSM means a denser, heavier, plusher towel that holds more water.

It is the point where a towel feels genuinely hotel-grade without turning slow and damp on a normal home rail. A HOMIRA bath towel weighs about 640 g (1.4 lb).

Bath towel 28 × 55 in (70 × 140 cm), hand towel 14 × 30 in (35 × 75 cm), washcloth 13 × 13 in (32 × 32 cm). Every set uses the same three sizes.

Yes. Every set arrives folded in its own pouch with a card, so it is ready to give without wrapping.

Wash warm, skip the fabric softener, tumble low. Softener coats the loops and takes the absorbency with it.

Free US shipping over $75, dispatched in 1 to 2 days. 30 nights to try them, washed and used, with a free return label.

Make every shower feel better.

Make every shower feel better.

One upgrade you'll notice twice a day, for years.

Shop the sets